Latina Entrepreneur Overcomes Challenges in the High Country

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In this value story, I interviewed Esmeralda Torres, a local entrepreneur in the High Country, for the show I produced "Buenos Dias Boone" on AppTV. Torres, originally from Alto Lucero, Mexico, is a native Spanish speaker, so the interview was conducted in Spanish. Captions are available by clicking the "CC" button on YouTube.

Alto Lucero's storefront.

In this short video, Torres shares how she founded her woman-owned business and her journey to becoming an independent business owner despite numerous challenges. As Torres said,

"Starting a business is difficult, but not impossible."

Learn more about how she gives back to the community through her store at 460 Old US 421S, Boone, NC 28607.

https://www.youtube.com/watch?v=iBYB59rf_H8

See you next time!

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